Cartier: Love & Modernism

Launch event for the Cartier 'Love' bracelet, with part of the proceeds donated to various charities according to the colour of the bracelet: red for AIDS, orange for Down's syndrome, etc. As the bracelet is so small, it was a challenge to present all the colours of each organisation and the respective celebrities who lent their image to this good cause. The event took place in a beautiful modernist apartment in the Casa Lleó i Morera on Passeig de Gràcia.

We suggested that each room should be dedicated to a colour, with a large photograph of the celebrity, period furniture upholstered in that colour, and, for the occasion, a display stand of our own design. The stand consisted of an acrylic column in the colour of each bracelet. Inside the display case, there was a very thin steel cable that passed through the bracelet, making it appear to float, and a velvet cushion underneath. It was a wonderful evening attended by VIPs, and a great success for the production and creativity of Toni Seguí.