Barclays Capital: Magic Boxes

There was no script from the company, just logos, speeches and conferences. We were asked to bring something new to the event, to avoid the rigidity and sobriety of congresses. We focused on Barclays' corporate blue and let our imagination and creativity run wild. This is how we came up with the idea of 'magic boxes'. We created black and white boxes, as if they were display stands, with white flowers cascading from them, illuminated by LEDs that changed colour during the event, creating incredible chromatic effects as if by magic.